{"id":682,"date":"2022-01-13T18:15:10","date_gmt":"2022-01-13T20:15:10","guid":{"rendered":"http:\/\/caiosimao.com\/?p=682"},"modified":"2022-02-08T19:53:56","modified_gmt":"2022-02-08T21:53:56","slug":"schick-instore-dunnhumby-media","status":"publish","type":"post","link":"https:\/\/caiosimao.com\/index.php\/2022\/01\/13\/schick-instore-dunnhumby-media\/","title":{"rendered":"Schick Instore | dunnhumby media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The campaign was developed for the retailer Grupo \u00c9xito through dunnhumby media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Campaign objective<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Generate brand awareness in customers interested in the shaved category and related categories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Design assets<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The design team that I led in dunnhumby, developed all the POS assets for this campaign based on the Key Visual sent by the client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Results<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For every $1 invested in Schick Instore, $ 1.5 in sales were generated for the brand from impacted customers<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"400\" data-attachment-id=\"687\" data-permalink=\"https:\/\/caiosimao.com\/index.php\/2022\/01\/13\/schick-instore-dunnhumby-media\/2019_02_28_mockups_schick_escalones\/\" data-orig-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2019_02_28_MOCKUPS_SCHICK_ESCALONES-scaled.jpeg?fit=2560%2C1600&amp;ssl=1\" data-orig-size=\"2560,1600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"2019_02_28_MOCKUPS_SCHICK_ESCALONES\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2019_02_28_MOCKUPS_SCHICK_ESCALONES-scaled.jpeg?fit=300%2C188&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2019_02_28_MOCKUPS_SCHICK_ESCALONES-scaled.jpeg?fit=640%2C400&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2019_02_28_MOCKUPS_SCHICK_ESCALONES.jpeg?resize=640%2C400\" alt=\"\" data-id=\"687\" data-full-url=\"http:\/\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2019_02_28_MOCKUPS_SCHICK_ESCALONES-scaled.jpeg\" data-link=\"http:\/\/caiosimao.com\/index.php\/2022\/01\/13\/schick-instore-dunnhumby-media\/2019_02_28_mockups_schick_escalones\/\" class=\"wp-image-687\" srcset=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2019_02_28_MOCKUPS_SCHICK_ESCALONES-scaled.jpeg?resize=1024%2C640&amp;ssl=1 1024w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2019_02_28_MOCKUPS_SCHICK_ESCALONES-scaled.jpeg?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2019_02_28_MOCKUPS_SCHICK_ESCALONES-scaled.jpeg?resize=768%2C480&amp;ssl=1 768w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2019_02_28_MOCKUPS_SCHICK_ESCALONES-scaled.jpeg?resize=1536%2C960&amp;ssl=1 1536w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2019_02_28_MOCKUPS_SCHICK_ESCALONES-scaled.jpeg?w=1280 1280w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2019_02_28_MOCKUPS_SCHICK_ESCALONES-scaled.jpeg?w=1920 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"400\" data-attachment-id=\"684\" data-permalink=\"https:\/\/caiosimao.com\/index.php\/2022\/01\/13\/schick-instore-dunnhumby-media\/2019_02_28_mockups_schick_carros\/\" data-orig-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2019_02_28_MOCKUPS_SCHICK_CARROS-scaled.jpeg?fit=2560%2C1600&amp;ssl=1\" data-orig-size=\"2560,1600\" data-comments-opened=\"1\" 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data-full-url=\"http:\/\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2019_02_28_MOCKUPS_SCHICK_CARROS-scaled.jpeg\" data-link=\"http:\/\/caiosimao.com\/index.php\/2022\/01\/13\/schick-instore-dunnhumby-media\/2019_02_28_mockups_schick_carros\/\" class=\"wp-image-684\" srcset=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2019_02_28_MOCKUPS_SCHICK_CARROS-scaled.jpeg?resize=1024%2C640&amp;ssl=1 1024w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2019_02_28_MOCKUPS_SCHICK_CARROS-scaled.jpeg?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2019_02_28_MOCKUPS_SCHICK_CARROS-scaled.jpeg?resize=768%2C480&amp;ssl=1 768w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2019_02_28_MOCKUPS_SCHICK_CARROS-scaled.jpeg?resize=1536%2C960&amp;ssl=1 1536w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2019_02_28_MOCKUPS_SCHICK_CARROS-scaled.jpeg?w=1280 1280w, 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data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"store_4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_4-scaled.jpg?fit=300%2C188&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_4-scaled.jpg?fit=640%2C400&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_4.jpg?resize=640%2C400\" alt=\"\" data-id=\"692\" data-full-url=\"http:\/\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_4-scaled.jpg\" 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width=\"640\" height=\"400\" data-attachment-id=\"694\" data-permalink=\"https:\/\/caiosimao.com\/index.php\/2022\/01\/13\/schick-instore-dunnhumby-media\/store_3\/\" data-orig-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_3-scaled.jpg?fit=2560%2C1600&amp;ssl=1\" data-orig-size=\"2560,1600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"store_3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_3-scaled.jpg?fit=300%2C188&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_3-scaled.jpg?fit=640%2C400&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_3.jpg?resize=640%2C400\" alt=\"\" data-id=\"694\" data-full-url=\"http:\/\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_3-scaled.jpg\" data-link=\"http:\/\/caiosimao.com\/index.php\/2022\/01\/13\/schick-instore-dunnhumby-media\/store_3\/\" class=\"wp-image-694\" srcset=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_3-scaled.jpg?resize=1024%2C640&amp;ssl=1 1024w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_3-scaled.jpg?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_3-scaled.jpg?resize=768%2C480&amp;ssl=1 768w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_3-scaled.jpg?resize=1536%2C960&amp;ssl=1 1536w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_3-scaled.jpg?w=1280 1280w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_3-scaled.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"400\" data-attachment-id=\"688\" data-permalink=\"https:\/\/caiosimao.com\/index.php\/2022\/01\/13\/schick-instore-dunnhumby-media\/store_1\/\" data-orig-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_1-scaled.jpg?fit=2560%2C1600&amp;ssl=1\" data-orig-size=\"2560,1600\" data-comments-opened=\"1\" 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data-link=\"http:\/\/caiosimao.com\/index.php\/2022\/01\/13\/schick-instore-dunnhumby-media\/store_1\/\" class=\"wp-image-688\" srcset=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_1-scaled.jpg?resize=1024%2C640&amp;ssl=1 1024w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_1-scaled.jpg?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_1-scaled.jpg?resize=768%2C480&amp;ssl=1 768w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_1-scaled.jpg?resize=1536%2C960&amp;ssl=1 1536w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_1-scaled.jpg?w=1280 1280w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_1-scaled.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"400\" data-attachment-id=\"689\" data-permalink=\"https:\/\/caiosimao.com\/index.php\/2022\/01\/13\/schick-instore-dunnhumby-media\/store_2\/\" data-orig-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_2-scaled.jpg?fit=2560%2C1600&amp;ssl=1\" data-orig-size=\"2560,1600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"store_2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_2-scaled.jpg?fit=300%2C188&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_2-scaled.jpg?fit=640%2C400&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_2.jpg?resize=640%2C400\" alt=\"\" data-id=\"689\" data-full-url=\"http:\/\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_2-scaled.jpg\" data-link=\"http:\/\/caiosimao.com\/index.php\/2022\/01\/13\/schick-instore-dunnhumby-media\/store_2\/\" class=\"wp-image-689\" srcset=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_2-scaled.jpg?resize=1024%2C640&amp;ssl=1 1024w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_2-scaled.jpg?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_2-scaled.jpg?resize=768%2C480&amp;ssl=1 768w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_2-scaled.jpg?resize=1536%2C960&amp;ssl=1 1536w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_2-scaled.jpg?w=1280 1280w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store_2-scaled.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><\/ul><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The campaign was developed for the retailer Grupo \u00c9xito through dunnhumby media. Campaign objective Generate brand awareness in customers interested in the shaved category and related categories. Design assets The design team that I led in dunnhumby, developed all the POS assets for this campaign based on the Key Visual sent by the client. Results&hellip;<\/p>\n","protected":false},"author":1,"featured_media":684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[25,15,59,16,58,57,20,67],"class_list":["post-682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print-design","tag-design","tag-illustration","tag-instore","tag-kv","tag-ooh","tag-pos","tag-print","tag-printdesign"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2019_02_28_MOCKUPS_SCHICK_CARROS-scaled.jpeg?fit=2560%2C1600&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/posts\/682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/comments?post=682"}],"version-history":[{"count":5,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/posts\/682\/revisions"}],"predecessor-version":[{"id":725,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/posts\/682\/revisions\/725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/media\/684"}],"wp:attachment":[{"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/media?parent=682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/categories?post=682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/tags?post=682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}