{"id":675,"date":"2022-01-10T16:37:28","date_gmt":"2022-01-10T18:37:28","guid":{"rendered":"http:\/\/caiosimao.com\/?p=675"},"modified":"2026-04-20T18:41:34","modified_gmt":"2026-04-20T20:41:34","slug":"e-flyer-colombian-grocery-retailer-dunnhumby-media","status":"publish","type":"post","link":"https:\/\/caiosimao.com\/index.php\/2022\/01\/10\/e-flyer-colombian-grocery-retailer-dunnhumby-media\/","title":{"rendered":"E-Flyer Colombian Grocery Retailer | dunnhumby media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The campaign was developed for the retailer Grupo \u00c9xito through dunnhumby media.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Challenge<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Switching the traditional catalogs with offers from the CPGs to a digital format.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This change should ensure:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Increase the customers reach<\/li><li>Improve offers relevancy<\/li><li>Budget optimization (less print costs)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Considering the previous needs, the E-flyer solution will let them impact shoppers in the same way as the traditional catalogs but with relevant communication offers.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Results<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>14% of uplift In sales Vs. control group in grocery retail.<\/li><li>35% uplift in sales Vs. control in the specific offers communicated.<\/li><li>More than 5.4M personalized offers impacting customers in a relevant way according to their shopping preferences<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>The setup process<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This was a new product and we worked in sprint to make this work done. The squad was with a designer (myself), a Google consultant, a Product Manager, a Technical Solution Engineer and an Account Manager.  <\/li><li>I developed the dynamic creative ads on Google Web Designer using some CSS codes to animate the banner and uploaded them on Google Ad Manager and Google Studio. <\/li><li>The team have done A\/B tests with the creatives until we finally get to a final template that could be used automatically for other campaigns in the future avoiding too much a manual work.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"340\" height=\"282\" data-attachment-id=\"676\" data-permalink=\"https:\/\/caiosimao.com\/index.php\/2022\/01\/10\/e-flyer-colombian-grocery-retailer-dunnhumby-media\/eflyer_sample\/\" data-orig-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/eflyer_sample.gif?fit=340%2C282&amp;ssl=1\" data-orig-size=\"340,282\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"eflyer_sample\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/eflyer_sample.gif?fit=300%2C249&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/eflyer_sample.gif?fit=340%2C282&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/eflyer_sample.gif?resize=340%2C282\" alt=\"\" class=\"wp-image-676\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The campaign was developed for the retailer Grupo \u00c9xito through dunnhumby media. Challenge Switching the traditional catalogs with offers from the CPGs to a digital format. This change should ensure: Increase the customers reach Improve offers relevancy Budget optimization (less print costs) Considering the previous needs, the E-flyer solution will let them impact shoppers in&hellip;<\/p>\n","protected":false},"author":1,"featured_media":677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,5],"tags":[31,63,62,65,25,61,66,64,21],"class_list":["post-675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display-ads","category-ui","tag-ads","tag-agile","tag-businesscase","tag-css","tag-design","tag-displayads","tag-google","tag-sprint","tag-web"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/Eflyer_mockup-scaled.jpg?fit=2560%2C1600&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/posts\/675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/comments?post=675"}],"version-history":[{"count":1,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/posts\/675\/revisions"}],"predecessor-version":[{"id":678,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/posts\/675\/revisions\/678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/media\/677"}],"wp:attachment":[{"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/media?parent=675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/categories?post=675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/tags?post=675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}