{"id":657,"date":"2022-01-12T16:56:25","date_gmt":"2022-01-12T18:56:25","guid":{"rendered":"http:\/\/caiosimao.com\/?p=657"},"modified":"2022-02-08T19:50:48","modified_gmt":"2022-02-08T21:50:48","slug":"ranchera-campaign-dunnhumby-media","status":"publish","type":"post","link":"https:\/\/caiosimao.com\/index.php\/2022\/01\/12\/ranchera-campaign-dunnhumby-media\/","title":{"rendered":"Ranchera Campaign | dunnhumby media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The campaign was developed for the retailer Grupo \u00c9xito through dunnhumby media.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Campaign objective<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Generate awareness for the launch of the new Ranchera product with relevant audiences through a multi-channel activation.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Design assets<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The design team that I led in dunnhumby, developed all the channels for this campaign based on the Key Visual sent by the client. These were the channels:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Display ads &#8211; HTML5 banners for DV360<\/li><li>E-mail marketing<\/li><li>Instore | POS<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Results<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For every $1 invested in the Ranchera campaign, we were able to generate a ROAS of $3 pesos on the Ranchera brand.<\/li><li>Salchicha Ranchera Queso Fundido y Chipotle was the 4th most purchased product of the Ranchera brand. Which means a very good performance considering that it was a launch product.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"580\" data-attachment-id=\"660\" data-permalink=\"https:\/\/caiosimao.com\/index.php\/2022\/01\/12\/ranchera-campaign-dunnhumby-media\/mockup_aletas\/\" data-orig-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/Mockup_aletas.jpg?fit=1543%2C1399&amp;ssl=1\" data-orig-size=\"1543,1399\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Mockup_aletas\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/Mockup_aletas.jpg?fit=300%2C272&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/Mockup_aletas.jpg?fit=640%2C580&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/Mockup_aletas.jpg?resize=640%2C580\" alt=\"\" data-id=\"660\" data-full-url=\"http:\/\/caiosimao.com\/wp-content\/uploads\/2022\/01\/Mockup_aletas.jpg\" data-link=\"http:\/\/caiosimao.com\/index.php\/2022\/01\/12\/ranchera-campaign-dunnhumby-media\/mockup_aletas\/\" class=\"wp-image-660\" srcset=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/Mockup_aletas.jpg?w=1543&amp;ssl=1 1543w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/Mockup_aletas.jpg?resize=300%2C272&amp;ssl=1 300w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/Mockup_aletas.jpg?resize=1024%2C928&amp;ssl=1 1024w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/Mockup_aletas.jpg?resize=768%2C696&amp;ssl=1 768w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/Mockup_aletas.jpg?resize=1536%2C1393&amp;ssl=1 1536w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/Mockup_aletas.jpg?w=1280 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"400\" data-attachment-id=\"659\" data-permalink=\"https:\/\/caiosimao.com\/index.php\/2022\/01\/12\/ranchera-campaign-dunnhumby-media\/2020-02_instore_ranchera_escaleras_mockup\/\" data-orig-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-02_INSTORE_RANCHERA_ESCALERAS_MOCKUP-scaled.jpeg?fit=2560%2C1600&amp;ssl=1\" data-orig-size=\"2560,1600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"2020-02_INSTORE_RANCHERA_ESCALERAS_MOCKUP\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-02_INSTORE_RANCHERA_ESCALERAS_MOCKUP-scaled.jpeg?fit=300%2C188&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-02_INSTORE_RANCHERA_ESCALERAS_MOCKUP-scaled.jpeg?fit=640%2C400&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-02_INSTORE_RANCHERA_ESCALERAS_MOCKUP-scaled.jpeg?resize=640%2C400\" alt=\"\" data-id=\"659\" data-full-url=\"http:\/\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-02_INSTORE_RANCHERA_ESCALERAS_MOCKUP-scaled.jpeg\" data-link=\"http:\/\/caiosimao.com\/index.php\/2022\/01\/12\/ranchera-campaign-dunnhumby-media\/2020-02_instore_ranchera_escaleras_mockup\/\" class=\"wp-image-659\" srcset=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-02_INSTORE_RANCHERA_ESCALERAS_MOCKUP-scaled.jpeg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-02_INSTORE_RANCHERA_ESCALERAS_MOCKUP-scaled.jpeg?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-02_INSTORE_RANCHERA_ESCALERAS_MOCKUP-scaled.jpeg?resize=1024%2C640&amp;ssl=1 1024w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-02_INSTORE_RANCHERA_ESCALERAS_MOCKUP-scaled.jpeg?resize=768%2C480&amp;ssl=1 768w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-02_INSTORE_RANCHERA_ESCALERAS_MOCKUP-scaled.jpeg?resize=1536%2C960&amp;ssl=1 1536w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-02_INSTORE_RANCHERA_ESCALERAS_MOCKUP-scaled.jpeg?w=1280 1280w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-02_INSTORE_RANCHERA_ESCALERAS_MOCKUP-scaled.jpeg?w=1920 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"400\" data-attachment-id=\"658\" data-permalink=\"https:\/\/caiosimao.com\/index.php\/2022\/01\/12\/ranchera-campaign-dunnhumby-media\/2020-01_instore_ranchera_mockup_c\/\" data-orig-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-01_INSTORE_RANCHERA_MOCKUP_C-scaled.jpeg?fit=2560%2C1600&amp;ssl=1\" data-orig-size=\"2560,1600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"2020-01_INSTORE_RANCHERA_MOCKUP_C\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-01_INSTORE_RANCHERA_MOCKUP_C-scaled.jpeg?fit=300%2C188&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-01_INSTORE_RANCHERA_MOCKUP_C-scaled.jpeg?fit=640%2C400&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-01_INSTORE_RANCHERA_MOCKUP_C-scaled.jpeg?resize=640%2C400\" alt=\"\" data-id=\"658\" data-full-url=\"http:\/\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-01_INSTORE_RANCHERA_MOCKUP_C-scaled.jpeg\" data-link=\"http:\/\/caiosimao.com\/index.php\/2022\/01\/12\/ranchera-campaign-dunnhumby-media\/2020-01_instore_ranchera_mockup_c\/\" class=\"wp-image-658\" srcset=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-01_INSTORE_RANCHERA_MOCKUP_C-scaled.jpeg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-01_INSTORE_RANCHERA_MOCKUP_C-scaled.jpeg?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-01_INSTORE_RANCHERA_MOCKUP_C-scaled.jpeg?resize=1024%2C640&amp;ssl=1 1024w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-01_INSTORE_RANCHERA_MOCKUP_C-scaled.jpeg?resize=768%2C480&amp;ssl=1 768w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-01_INSTORE_RANCHERA_MOCKUP_C-scaled.jpeg?resize=1536%2C960&amp;ssl=1 1536w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-01_INSTORE_RANCHERA_MOCKUP_C-scaled.jpeg?w=1280 1280w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-01_INSTORE_RANCHERA_MOCKUP_C-scaled.jpeg?w=1920 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"457\" data-attachment-id=\"661\" data-permalink=\"https:\/\/caiosimao.com\/index.php\/2022\/01\/12\/ranchera-campaign-dunnhumby-media\/mockup_email\/\" data-orig-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/MOCKUP_EMAIL.jpg?fit=2000%2C1429&amp;ssl=1\" data-orig-size=\"2000,1429\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;Rawpixel Ltd.&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"MOCKUP_EMAIL\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/MOCKUP_EMAIL.jpg?fit=300%2C214&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/MOCKUP_EMAIL.jpg?fit=640%2C458&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/MOCKUP_EMAIL.jpg?resize=640%2C457\" alt=\"\" data-id=\"661\" data-full-url=\"http:\/\/caiosimao.com\/wp-content\/uploads\/2022\/01\/MOCKUP_EMAIL.jpg\" data-link=\"http:\/\/caiosimao.com\/index.php\/2022\/01\/12\/ranchera-campaign-dunnhumby-media\/mockup_email\/\" class=\"wp-image-661\" srcset=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/MOCKUP_EMAIL.jpg?w=2000&amp;ssl=1 2000w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/MOCKUP_EMAIL.jpg?resize=300%2C214&amp;ssl=1 300w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/MOCKUP_EMAIL.jpg?resize=1024%2C732&amp;ssl=1 1024w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/MOCKUP_EMAIL.jpg?resize=768%2C549&amp;ssl=1 768w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/MOCKUP_EMAIL.jpg?resize=1536%2C1097&amp;ssl=1 1536w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/MOCKUP_EMAIL.jpg?w=1280 1280w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/MOCKUP_EMAIL.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"312\" data-attachment-id=\"662\" data-permalink=\"https:\/\/caiosimao.com\/index.php\/2022\/01\/12\/ranchera-campaign-dunnhumby-media\/store\/\" data-orig-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store-scaled.jpg?fit=2560%2C1247&amp;ssl=1\" data-orig-size=\"2560,1247\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"store\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store-scaled.jpg?fit=300%2C146&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store-scaled.jpg?fit=640%2C312&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store-scaled.jpg?resize=640%2C312\" alt=\"\" data-id=\"662\" data-full-url=\"http:\/\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store-scaled.jpg\" data-link=\"http:\/\/caiosimao.com\/index.php\/2022\/01\/12\/ranchera-campaign-dunnhumby-media\/store\/\" class=\"wp-image-662\" srcset=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store-scaled.jpg?resize=300%2C146&amp;ssl=1 300w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store-scaled.jpg?resize=1024%2C499&amp;ssl=1 1024w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store-scaled.jpg?resize=768%2C374&amp;ssl=1 768w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store-scaled.jpg?resize=1536%2C748&amp;ssl=1 1536w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store-scaled.jpg?resize=2048%2C998&amp;ssl=1 2048w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store-scaled.jpg?w=1280 1280w, https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/store-scaled.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"video_wall_ranchera\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/CuyZ-XHYRzo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"250\" data-attachment-id=\"663\" data-permalink=\"https:\/\/caiosimao.com\/index.php\/2022\/01\/12\/ranchera-campaign-dunnhumby-media\/td\/\" data-orig-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/TD.gif?fit=300%2C250&amp;ssl=1\" data-orig-size=\"300,250\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"TD\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/TD.gif?fit=300%2C250&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/TD.gif?fit=300%2C250&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/TD.gif?resize=300%2C250\" alt=\"\" class=\"wp-image-663\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The campaign was developed for the retailer Grupo \u00c9xito through dunnhumby media. Campaign objective Generate awareness for the launch of the new Ranchera product with relevant audiences through a multi-channel activation. Design assets The design team that I led in dunnhumby, developed all the channels for this campaign based on the Key Visual sent by&hellip;<\/p>\n","protected":false},"author":1,"featured_media":659,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,8,41,4],"tags":[60,25,15,59,16,58,57,20,42],"class_list":["post-657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display-ads","category-email-marketing","category-motion-graphic","category-print-design","tag-campaign","tag-design","tag-illustration","tag-instore","tag-kv","tag-ooh","tag-pos","tag-print","tag-video"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/caiosimao.com\/wp-content\/uploads\/2022\/01\/2020-02_INSTORE_RANCHERA_ESCALERAS_MOCKUP-scaled.jpeg?fit=2560%2C1600&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/posts\/657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/comments?post=657"}],"version-history":[{"count":7,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/posts\/657\/revisions"}],"predecessor-version":[{"id":721,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/posts\/657\/revisions\/721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/media\/659"}],"wp:attachment":[{"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/media?parent=657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/categories?post=657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/caiosimao.com\/index.php\/wp-json\/wp\/v2\/tags?post=657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}