The campaign was developed for the retailer Grupo Éxito through dunnhumby media.
Campaign objective
Generate awareness for the launch of the new Ranchera product with relevant audiences through a multi-channel activation.
Design assets
The design team that I led in dunnhumby, developed all the channels for this campaign based on the Key Visual sent by the client. These were the channels:
- Display ads – HTML5 banners for DV360
- E-mail marketing
- Instore | POS
Results
- For every $1 invested in the Ranchera campaign, we were able to generate a ROAS of $3 pesos on the Ranchera brand.
- Salchicha Ranchera Queso Fundido y Chipotle was the 4th most purchased product of the Ranchera brand. Which means a very good performance considering that it was a launch product.
