The campaign was developed for the retailer Grupo Éxito through dunnhumby media.
Campaign objective
Generate brand awareness in customers interested in the shaved category and related categories.
Design assets
The design team that I led in dunnhumby, developed all the POS assets for this campaign based on the Key Visual sent by the client.
Results
- For every $1 invested in Schick Instore, $ 1.5 in sales were generated for the brand from impacted customers
